About Eurokapathways

The idea behind the company name?

My name is Eli Fraser & when I started my company 3 years ago, it was important to me to have a name that represented my ideals and for me to only supply the highest quality products that I can. Too many health and beauty companies out there supplying products that are overpriced and just don't work. 

 

I grew up in the northern New South Wales area near Ballina and Grafton. In my youth, I went to school with children from Aboriginal families who were disadvantaged in many ways.

 

In the Ulladulla area, the native word for sun is “Euroka”. The sun has natural healing abilities, and I wanted to honor this concept in my company name.​

I also wanted to include the idea of pathways. In life, there are many paths we can take: we can choose the natural or the unnatural, the healthy or the unhealthy, and even the good and the bad.

 

These philosophies spoke to my vision for helping others—I want to give people the opportunity to choose a path that’s a good and healthy one for them, full of natural, and pure ingredients. I chose the name Eurokapathways to represent these ideals.  

 

The Eurokapathways difference

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I’ve spent over 2 years trailing and testing products with one aim in mind - to help people feel healthy and beautiful without having to spend a fortune. With me, whether you’re buying skincare or vitamin gummies, you can be assured that you’re getting a high-quality product without having to spend a fortune, unlike many of my multinational competitors. All while keeping the business in Australia.

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Giving back

Growing up in the northern New South Wales area profoundly impacted my life and the person I am today, and I have not forgotten where I came from. As a thank you and a show of support, Eurokapathways will donate 10% of its yearly profits directly to First Nations families and communities needed for school supplies, food, or anything else they need to thrive.